Claim no. 1 - "It’s your latest beauty secret….. An all in one, anytime, anywhere skincare solution for perfected skin."
I wouldn't say this perfected my skin- to me it seemed more like a glorified, rather sheer tinted moisturiser.
Claim no. 2 - "Feel the sensation of the light texture that instantly melts into your skin."
In order to make sure this feels light on the skin I had to use a very small amount of the product, which meant that I didn't get enough coverage. It made my oily-combination skin feel much oilier and I needed to use a lot of powder to combat this, which I felt defeated the "all-in-one" purpose of the cream.
Claim no. 3 - "The formula with mineral pigments gives an instantly ‘perfect’ skin. The result? Sheer coverage; imperfections look blurred, lines softened."
As I've said, the coverage wasn't enough for me to achieve flawless skin, although this would be a good product for those with clear, drier skin.
Claim no. 4 - "Your skin looks luminous, smoother and more even. See the B.B. difference. 24hr hydration. Skin feels more supple, smoother, softer."
Because this BB cream only comes in two shades (light & medium) it required a lot of blending to make my skin smoother, as I neither matched my complexion well.
On the plus side, this is affordable (£7.49), very moisturising, has SPF15 and the minimal coverage it does give has staying power, but sadly it is not suitable for all skin types, as advertised.